The late bicycle advocate Ken Kifer once said, “There are important characteristics that cyclists most always share: a love of adventure, a strong whiff of self-sufficiency, a strong desire for good and healthy exercise, a love of Nature and the outdoors, and tendencies to 1) waste less, 2) pay less attention to money, 3) not worry about impressing others, and 4) seek the humble pleasures of life.”

Here at Superior North Outdoor Center (SNOC), we couldn’t agree more. Cycling is more than just a sport; it’s a way of life. Whether we’re out on a casual ride or ripping down some teeth chattering single track, we live, eat, and breathe bicycling. And why shouldn’t we? Northern Minnesota is the perfect cycling venue. Living on the edge of Lake Superior with the vastness of the Superior National Forest as our back yard, we’re compelled to take advantage of the wonders all around us.

Come look in our store and see our selection of Specialized, Surly, Globe and Sun mountain, road, and commuter bikes, as well as Eastern and Stolen BMX bikes. In addition, we carry a full line of accessories. Enjoy thousands of miles of northwoods trails, gravel, and pavement in Cook County on the North Shore!


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